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Luxury Everyone Can Afford

October 30, 2014

Much ink has been spilled about housing affordability in Los Angeles. According to a recent study by the UCLA Ziman Center for Real Estate, Los Angeles is the most unaffordable rental market in the United States. The report said 54% of renters in Los Angeles, which boasts the largest share of renters versus owners in the country, spend at least half of their income on rent, a category UCLA refers to as “severe rent burden.” Not good news for renters.

Today’s Los Angeles Times ran a fascinating story about our company‘s strategy to provide quality housing and luxury amenities for the very renters being priced out of the major urban areas.

Profiled in this piece is River Ranch Apartments, a 397-unit multifamily project undergoing a multimillion dollar renovation. In the last two years, we renovated interior units with new cabinetry, stone countertops, new light fixtures and the well-received addition of washers and dryers. And we just finished the barbecues, a children’s play area, outdoor lounge furniture, fire pits and a dog run. It all looks amazing!

Are you a renter being priced out of quality housing in Southern California? Check out our many rental properties in great locations all across the greater LA area.


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